Case Study - Face your fears, find your strength

Phobia is an innovative mental health app that connects users with others who share similar anxiety challenges, creating a supportive community for mutual growth and healing.

Client
Phobia
Year
Service
App development

Overview

Through careful analysis of user engagement data, the Phobia team identified that their initial self-reporting assessment process needed improvement to better serve their community's needs.

The original system relied solely on users manually selecting their anxiety triggers, but this approach didn't capture the nuanced nature of anxiety and phobias. Some users found it difficult to accurately articulate their experiences through simple checkboxes.

To address this, we developed a comprehensive assessment system that uses a combination of guided imagery, optional voice stress analysis (with explicit user consent), and clinically-validated questionnaires. This multi-modal approach helps users better understand and express their anxiety experiences while ensuring more meaningful connections with others facing similar challenges.

We're currently developing an optional VR extension that will allow users to safely explore and understand their triggers in a controlled, therapeutic environment, developed in consultation with mental health professionals. The first module focuses on gradual exposure therapy techniques for common anxiety triggers.

What we did

  • Android Development
  • iOS Development
  • Privacy-First Analytics
  • Therapeutic VR

The team at Swazona created an assessment experience that perfectly balances clinical validity with user comfort, helping our members feel truly understood and supported on their healing journey.

Jenny Wilson
CPO of Phobia
User retention
85%
User satisfaction
92%
App store rating
4.8
Active users
50k+

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Our office

  • International House
    142 Cromwell Road
    London, England, SW7 4EF